From the blogosphere: How Technology Can Make Mail Irresistible
(USA, August 29, 2016) Twenty-first century technology continues to leap from LCD screens into the physical world, including the world of print marketing. Direct mail has defended its spot in the advertising world by consistently delivering a strong ROI, and marketers are recognizing the value of finding new ways to couple social media and outdoor media, email and mail, to achieve success.
The key for any marketer is to stay flexible and understand what consumers want. Today, we’re seeing the importance placed on an interactive, omni-channel experience.
Here are three direct mail marketing opportunities that I believe capture attention, provide information, and create this omni-channel experience, as well as the tools you can use to implement them:
1. Connect Consumers to a Digital World
2. Immerse with Electronics
3. Stand Out with Dimensional Mail
To read complete article Go To: http://inkondapaper.com/2016/08/how-technology-can-make-mail-irresistible/ (Source: InkOnDaPaper)
