Blog Post

The truth about print and paper

(Canada, April 14, 2017) There are so many claims and falsehoods swirling around the blogosphere about the need to “save trees” that a false impression has been created about our forests being destroyed. The truth is that in North America, we grow many more trees than we harvest, thanks to sustainable forestry practices which constantly replenish this renewable resource.
What other print and paper myths need to be busted?
Everyone prefers to receive electronic communications. Wrong! When given a choice, 81% of Two Sides survey respondents indicate they prefer to read print on paper, compared to 39% and less for screens.
Printed communications are a nuisance to handle. Not true. In fact, 74% of people say print documents are easier to read, better for storing and archiving (56%), and more secure (55%).
Most businesses have stopped sending paper bills. Think again. 64% of survey respondents said they wouldn’t do business with a company that didn’t offer a paper bill option. And since 2008, over 165 companies in North America have gotten the message and dropped some variation of the tagline “Go paperless, go green and save trees” from their customer communications.
The print-paper industry is a sunset industry. “Not so,” says Two Sides North America. According to its calculations, the print, paper and mail value chain supports 8 million jobs and generates US$1.4 trillion in annual revenues.
Want to learn more about why print and paper are an attractive, practical and sustainable communications medium? Head over to YouTube to check out Two Sides myth-busting video.
To read complete article Go To: (Source: The Resolute Blog)

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

Link: A ‘Paperless World’ – Why It Still Hasn’t Happened

(Chicago, USA, January 04, 2018) David J Unger of The Guardian covers the Paper2017

Print and Paper Packs a Punch in a Digital World

(USA, Oct. 03, 2017) The results of an international survey by Two Sides provides

Why Direct Mail is More Effective than Email

(New York, USA, October 3, 2017) Research from Mohawk Paper. 10 Reasons Direct Mail is

Print and Paper Packs a Punch in a Digital World

(Washington DC, USA, Oct. 3, 2017) In June 2017, a survey of over 10,700

Link: The Most Stunning Printing Trends We’ve Seen in 2017

(USA, July 5, 2017) I’ve had the worst luck with printers. I’ve owned a

Link / UK: real book sales surge as ebooks slow down

(London, May 2017) The digital revolution was expected to kill traditional publishing. But print

Print media in India growing … despite digital news

(Mumbai, India, May 09, 2017) Contrary to trends in the developed world where print

Link: A case for print vs. digital; “replicating print in a digital device not so easy”

(USA, December 2016) In digital journalists Roger Fidler’s vision of the future, news and

Link: Science Says You Should Still Keep Reading Print Books Over e-Books

(Washington DC, USA, January 2017) According to a recent article on the Good website,

Link: ‘Majority of print is still on paper,’ says Indian paper executive

(Mumbai, India, Oct 17, 2016) 'Majority of print is still on paper,' says Mr.

Link: A Look at Some of the Issues Surrounding Production Inkjet Printing Paper Quality

(USA, Oct 07, 2016) Prior to its grand coming out party in 2015, the

Crane Currency to Build Banknote Printing Facility in Malta

(Tumba, Sweden, Sept. 21, 2016) Crane Currency today announced plans to build a new

“Recently”: A popular new iPhone photo app exemplifies the social value of print and paper

(Washington DC, USA, Sept. 12, 2016) Phil Riebel of Two Sides interviewed Scott Valins,

Link: Print Is Not Dead, Says Science

(USA, September 15, 2016) Despite a rise in e-reading, and years of print doomsday