Huhtamaki unveils Adtone cup with digital content
(Finland, March 16, 2017) Huhtamaki Foodservice Europe-Asia-Oceania introduced AdtoneTM, a single-use paper cup with digitalized connection. The Adtone cup comes with a heat activated thermochromic label and a QR code with programmed link to customer’s website.
The new digitalized connection makes the single-use paper cup a perfect media for smart device centered promotional campaigns. Consumers interact with a coffee cup for several minutes at a time and pay attention on what is printed on it. Adtone cup delivers the message effectively while enhancing the customer experience with fun and relevant digital content.
The unique and dynamic QR codes are controlled with special digital data management software turning the coffee cup into truly smart packaging. Thermosensitive printing keeps the code hidden until usage, safeguarding the promotional content for the customer until purchase of the beverage. When a hot drink is poured into the Adtone cup, the heat activates the thermochromic printing on the label, revealing the unique QR code.
Huhtamaki is a global specialist in packaging for food and drink. (Source: press release)